It’s our great pleasure here at Eddy to participate in the historic alliance of two iconic luxury brands, Tag Heuer and Porsche, with the delivery of a striking new film directed by Maxime Bruneel as part of a campaign masterminded by DDB Paris. ‘Tangents’ is an homage to the story of two world-famous names whose parallel trajectories are about to come together in an exciting new adventure. It’s a true collaboration born from their shared history in precision timekeeping and prestige motorsports, developed over decades on some of the world’s most challenging racetracks and on the wrists of drivers who were the very embodiment of Jack Heuer’s motto, “Time doesn’t stop. Why should we?”
Agency: DDB Paris
Executive Creative Director : Alexander Kalchev
Copywriting : Gregoire Basdevant
Art director : Clément Oberlin
Agency Producer : Marine Rolland
Managing director : Marine Hakim
Business director : Benjamin Taïeb
Account executive : Emilie Kadijevic
Strategic planning : Sebastien Genty, Claude Henri Galbois
Directed by Maxime Bruneel
Produced by Eddy
Executive Producer: Jean-François Bourrel
Producer: Stella Ramsden
Post-production by Nightshift
Post-Producer: Josselin Dor
Editor: Laure Saint-Marc
Compositors: Damien Martin, Quentin Letout